In the Assist–Augment–Act framework, “Augment” refers to the stage where AI not only provides insights but actively guides the user toward completing a task more effectively. Augmented AI integrates deeply into workflows, offering actionable recommendations, predictive guidance, or automated next steps. For example, it might suggest the next best offer to present to a customer while providing the relevant data to support that recommendation. This stage bridges the gap between advisory and autonomous AI.
