Generative AI refers to AI systems that can produce original content – including text, images, code, or audio – based on learned patterns from training data. Unlike predictive AI, which forecasts outcomes based on input data, generative AI creates new outputs in real time. In the enterprise, generative AI is used for tasks like drafting reports, creating marketing copy, generating product descriptions, and powering conversational assistants. Its value comes from increasing productivity and enabling creative, personalized outputs at scale.
